Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Get in touch with us. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. And all thats despite long-running issues on internet access, speed, and costs. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Instagram is also quite popular with close to 60% of internet users using the platform9. So, it's time for brands to jump on this trend and take advantage of it. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Published by S. Ganbold , Jun 30, 2022. This indicates that many Thai people use Facebook to gain new information and to shop for new products. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. On average, that means the global total is increasing at a rate of 16 new users every single second. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. WHATS IN THIS REPORT? Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. In, StatCounter. Now you know where to reach your customers. Many Filipinos use it to gather news and current events. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Profit from the additional features of your individual account. Short Video Content will Dominate Social Media Platforms 1. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. So why not give it a try for your brand? The company . Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. The ideal entry-level account for individual users. By May 2022, Clubhouse saw over 680,000 monthly downloads. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . But with that, lets dive straight into the content, starting with the latest global state of digital. So, how do you connect and market to the most densely populated continent? It's all about the "For You Page" feature. Fill out the form below to get started. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. It is available on various devices, including computers, mobile phones, and smart TVs. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. YouTube is the most popular, with 94.2% of internet users using the platform. Show publisher information There's also one 'surprise' social network coming out of Vietnam. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. LINE is Japan's most popular social media platform. To use individual functions (e.g., mark statistics as favourites, set TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. TheSee this and similar jobs on LinkedIn. The blog Geeks in Cambodia offers pros and cons for this situation. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Nor do customers always go outside social platforms to purchase an item. Currently, you are using a shared account. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. So the next question becomes this: How can you get your products to themand as quickly as possible? Business Solutions including all features. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Please do not hesitate to contact me. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Due to varying update cycles, statistics can display more up-to-date Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Ready to level up your brand's social media game in Asia? While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. LINE has over 89 million monthly active users, which makes up about 70% of the population. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. You only have access to basic statistics. 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