"Every time LeBron tweets about Blaze, it's like a sonic boom," Elise Wetzel said. Much like McDonalds, Burger King, and Wendys have survived the onslaught of better-burger brands, the experts say, major pizza companies will continue to fit their own niche audience. WebThe chain had grown to $33 million in sales and $1.55 AUV in 2014. To learn about Northwesterns 150 years of women and remarkable individuals like Elise Wetzel present and past whove left their mark on the University and the world, visit the 150 Years of Women website. Column: 15 minutes of fame flies by. Rick studied marketing at the University of Tulsa and earned his MBA from the University of Southern California. Elise and Rick are a married couple as well as [7] Since the high-temperature gas-fired pizza oven is the only piece of cooking equipment inside each of the restaurants, the same oven is also used to roast the chicken, cook the Italian sausage and meatballs, and bake some of the desserts. Rick was quick to say, I don't have an 80-year-old grandmother who passed down her 100-year-old cast iron or secret recipe. "I don't feel the need to go as fast [as Wetzel's Pretzels or Blaze Pizza]. Rick Wetzel Net Worth Rick Wetzel Net Worth 2023, Age, Height, Relationships, Married, Dating, Family, Wiki Biography. as intact as they can to Kuwait, then they make the slight "It's a sort of hybrid fried chicken," Chris said. As he contemplates how he leads his team, Rick excitedly alludes to a corkboard he has in his office full of sticky notes with meaningful quotes and leadership tips. His collaborative style is one of the values he instills in his employees. I know, I have This cookie is set by Hubspot. Those guys have lots of help, lots of connections. in The cookie is set under eversttech.net domain. These cookies track visitors across websites and collect information to provide customized ads. It's not heavy. "The risk-reward equation is not generally that great, and there's a lot of grinding and blocking and tackling, and it takes a while for a concept to go global.". WebAs chief brand officer, Elise works with the marketing team to make sure that they deliver a brand experience in every country that has the same spirit and voice that has gotten guests to line up for the for the concept since the very beginning. This fast-casual pizza paradigm shift is hitting at an opportune time: The broader fast-casual space is the lone bright spot in the post-recession restaurant industry, while pizza languishes as an American staple with little by way of innovation or excitement. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". The fast-casual pizza chain has been one of the fastest-growing concepts ever since, with close to 400 locations around the country. Elise sent Christine Dane, who served as the restaurant's co-owner and creative director, a message via Linkedin. [14] [15] WebBut Blaze has quickly become a leader, with more than 320 national locations, a projected $400 million in sales this year, and plans for an IPO. idea and eventually joined the Blaze team full-time. By Sean Hargadon. This powerful, Running a restaurant is hard work and requires long hours. This coookie is used to collect data on visitor preference and behaviour on website inorder to serve them with relevant content and advertisement. This cookie is associated with Quantcast and is used for collecting anonymized data to analyze log data from different websites to create reports that enables the website owners and advertisers provide ads for the appropriate audience segments. And they all want to be the Chipotle of pizza. WebAll Rick and Elise Wetzel wanted was to have some pizza for lunch. And while Southern-style fried chicken is the most popular, Nashville hot-style chicken became all the rage last year, with several chains and mom-and-pops serving their style of the spicy chicken. is more expensive. had very positive expectations for it. Andrew says there are 140 Uncle Maddios units in the pipeline, and that 40 will open next year; Wetzel believes 5001,000 Blaze units in five to seven years is a feasible accomplishment. successful Los Angeles pizzeria. Wetzel: I came home one day and my wife was making pretzels out of a Betty Crocker cookbook. Wetzel said he envisions Lucky Bird similar to high-quality eateries like Mendocino Farms and Tender Greens. Rick believes that you arent luckyyou make your own luck. They Its Random Acts of Kindness Day! Even though Subway was lining up ingredients on a topping station long before Steve Ells dreamed up his fast-casual Mexican concept, the model has become synonymous with Chipotle, a brand that has catapulted into the industrys upper echelon in just 20 years. me. Weve got huge opportunities in nontraditional markets and internationally. They joke that the partnership was like getting married on a first date. We only know one speed and that is go very fast. get inspired by the people ahead of them. They travel for pleasure and have two school-age children. being business partners. Raise enough capital so you can stay the course without needing to pull out money. Rick Wetzel, Elise Wetzel, Christine Dane and Chris Dane pose behind the bar at Lucky Bird Fried Chicken in Eagle Rock. And sometimes well swing by the the use of high-quality fresh ingredients and the dough It does not store any personal data. In 2015, James and Carter, with three years and $14 million left on LeBron's McDonald's deal, had a decision to make. This cookie is set by the provider Sonobi. But the pair started burning through the cash and were forced to cut costs. And Blaze Pizza doesnt just have the Wetzels Pretzels success to tout; executive chef Bradford Kent is one of the most highly acclaimed pizza chefs in the country, and the brand counts former California first lady Maria Shriver, basketball superstar LeBron James, Boston Red Sox chairman Tom Werner, and Panda Express founder Andrew Cherng among its investors. "Chicken is a growing trend whether it's Nashville hot, Raising Cane's or Chik-fil-A, Roscoe's, the chicken sandwich wars with Popeye's, there's a lot of fried chicken out there. unlike regular plastic, they decompose quickly once they Experiential and nature-focused workshops aimed to help individuals grow as leaders. The cups have always been plant-based and sustainable. Everything Phelps wanted had already been taken. of hard work, and never turning off their superfast turbo Jul 15, 2019. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). This cookie is used by the website to store the user's session ID. WebThe chain had grown to $33 million in sales and $1.55 AUV in 2014. During the week, however, shell remain focused on her other passions: entrepreneurship and political action. This cookie is used to set an unique ID for the visitors which helps third party advertisers to target the visitor with relevant advertisement. This cookie is used to track how many times users see a particular advert which helps in measuring the success of the campaign and calculate the revenue generated by the campaign. The chain's first location was opened in Irvine, California, in August 2012,[8] which was followed two months later by the opening of their second, and flagship, location in October 2012 in Pasadena. Ricks leadership role modelsthe two Buffettsexpress his two sides perfectly: Jimmy Buffett, for his fun-loving approach to life, and Warren Buffett, for his pragmatic business side. Its just a customized world theyve grown up in; they havent known anything different. The pair got excited and started mapping out a business plan that night at a bar. "We'd love to connect with the two of you". 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I love even more that you have followed your passion and seem to love what you do. The purpose of the cookie is to map clicks to other events on the client's website. Inspired by their families, a love of Northwestern and the desire to make the University and the world a better place, women philanthropists have created exciting new spaces, programs and opportunities for students. Entrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzelsand Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. Share this Northwestern story with your friends via Great work Elise! This cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz. Years later, Phelps said, our families told us, We thought you were the dumbest guys we ever met. believe us, check out #blazepizza on social media. They were friendly, His belief in empowering others and letting them take charge of their path has enabled him to build successful businesses in his 25 years as an entrepreneur. who they are and what they have done. These cookies will be stored in your browser only with your consent. For Rick and Elise Wetzel, who have grown a business empire with the Wetzel's Pretzels and Blaze Pizza brand, backing this new California-style fried chicken concept is a sort of retirement project. WebWetzels has a lot of white space. The couple also attribute their local success to their Wetzel and his wife, Elise, live in Pasadena. Another California-based brand, Project Pie, was founded by James Markham, who previously conceived MOD Pizza and Pieology. Advice for aspiring business owners: Stay optimistic even if friends and family tell you its a terrible idea, they say. forces in 2017 after a couple of years of discussion and We believe that by embracing humanity at the core of business, jobs can be forces for good and companies can thrive through disruption. The packaging has been sustainable You know, its a different format to walk down the line and [22] In September 2018, Alshaya opened its first Blaze Pizza restaurant in Bahrain. As chief brand These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Jul 15, 2019. He adds that the dough used for the thin-crust Neapolitan style bakes much quicker than traditional crusts. A company marriage: Both men are long married and have families. For James and Carter, the true upside of their investment might not be close to being realized. expansion model. Wetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. Christine said. This cookie is used to sync with partner systems to identify the users. a lucky Google search, and when she approached him Rick studied marketing at the University of Tulsa and earned his MBA from the University of Southern California. Personal: Phelps and his wife, Megan, live in San Marino. But Wachter said he liked what he saw in the management team and was really impressed with the product. Everybodys saying this is the Chipotle of pizza. The cars were all washed. Rick Wetzel is In addition, the popularity of Chik-fil-A and Raising Cane's has soared in recent years. 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Elise was the one who found Brad in WebIncluding endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. She knew all about Elise and her husband, Rick, and the Wetzel brand. We love what theyre doing over there, especially the new Kitchen United MIX that combines several restaurants under one roof. Get hyperlocal forecasts, radar and weather alerts. [19] In May 2018, the company opened its first location in the province of British Columbia in the city of Surrey.[20]. The cookie helps in avoiding the same ad showing repeatedly. Chris, who grew up in La Caada and earned his cooking chops at two-Michelin star restaurant Providence, and Connie and Ted's, said he's always had a love affair with fried chicken despite his seafood cooking background. Meeting the Wetzels was a reminder that successful Like teenagers: Phelps, 57, is now the companys chief executive, and Wetzel, 54, is president. all are welcome. kids. the end. elise and rick wetzel net worth . In 2011 the Wetzels had started thinking about Younger demographics are especially flocking toward dine-out options that give them the ability to try new things and build their own culinary masterpieces. Kuwaits first Blaze Pizza location was an instant success; the lines were, and still are, quite long during the lunch rush hour because diners love the experience of building their own pizza and keep coming back for more. Phelps still owns a 20% share, while Wetzel holds a smaller stake. WebEntrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. Upon opening the first Lucky Bird in 2018, Chris said he sought tips from chefs in his network to develop a recipe. Natasha Trethewey believes in the healing power of poetry as she confronts a family tragedy and the misapprehensions of American history. Watching people create their own pizza can be quite This website stores cookies on your computer. Including endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. This cookie is used for advertising purposes. I asked them if they expected this level of success It was a mid-2011 weekday, and the Wetzels Pretzels founders were enjoying their 17th year in the pretzel business, a year in which their concept would enjoy roughly $65 million in sales at 192 locations, according to Technomic estimates. Today: Los Angeles private equity firm Levine Leichtman Capital Partners Inc. bought a majority stake in the company in 2007 for an undisclosed amount. Insights & Events / Let Go & Lead / are in Kuwait or in any of their US Blaze branches, it will White papers, e-books and other publications for changemakers. The cookie is used to store the user consent for the cookies in the category "Performance". great team here and their partnership with Alshaya. Having risen through the ranks at the Nestl USA office in Glendale, where they met, the Wetzels primarily consider themselves to be marketers who love creating and building brands. So those getting into this market really need to do their homework and really need to understand what consumers are looking for from their concepts and who their target buyers are.. He feels great pride in having very low turnover and attributes this to treating his employees fairly, celebrating their accomplishments, and rewarding them with ample vacation time to decompress. Used by Microsoft as a unique identifier. Now we have dining options close to home that are as good as the Arts District and Westside. WebAll Rick and Elise Wetzel wanted was to have some pizza for lunch. An eavesdropping stranger told them soft fresh-baked bread pretzels were really tasty. in That was sort of the spark that went off.. The fast-casual pizza chain has been one of the fastest-growing concepts ever since, with close to 400 locations around the country. The cookie is set by pubmatic.com for identifying the visitors' website or device from which they visit PubMatic's partners' website. WebTo contact Elise, send an email message at elisewetzel@rcn.com, elisewetzel@worldnet.att.net, ewetzel@att.net, rick@wetzels.com He is also the father of Susannah Wetzel (the actress who plays Julie ). After Nestle announced that their jobs would be transferred to Cleveland, Phelps and Wetzel opted for buyouts and decided to focus on their own business. remain true to the Blaze brand. Writing, leadership resources, news, workshops and information on where you can connect with us. Much like how improved equipment brought about a pizza boom in the 1980s, innovative ovens developed in the last few years have given fast-casual brands the ability to scale their operations while maintaining consistency. Our Spectrum News app is the most convenient way to get the stories that matter to you. Blaze Pizza, created by Wetzel's Pretzels founders Rick and Elise Wetzel, has 150 units in the pipeline. The restaurant applies the Chipotle model to its ordering process, letting customers choose from among seven meats, 15 vegetables, seven cheeses, and six sauces to build their own customized pies, which bake for about two minutes and sell at around $7. Sometimes the two are difficult to differentiate. Each category seems to play out with a large player, a strong competitor, and then the regionals.. now they have over five branches open in the Middle East [13] As of February 2022, the company has 332 restaurants in North America, 16 of which are located in Canada and the rest in the United States, as well as 10 locations in the Middle East. You also have the option to opt-out of these cookies. Wetzels originally had a third partner, a chef who created a recipe for a simple and tasty pretzel. of doing business. Explore the flavors of Greece in the heart of Shuwaikh! He says guests want to watch their meals being made, want to see it go in and out of the oven. But one [segment] that is forecast to grow at a double-digit rate over the 10-year period is fast casual.. So James made the leap, left McDonald's and became a Blaze Pizza spokesman. "It was a great partnership with McDonald's, we did some great things on television," James said during an appearance on Carter's web series, "Kneading Dough." All Rick and Elise Wetzel wanted was to have some pizza for lunch. Love the concept and the brand you have built. Live Basil is taking a slightly different route than its better-pizza peers, growing only through corporate-owned stores and at a slow, calculated rate. Now Blaze is gunning for the pizza delivery giants, introducing larger, shareable sizes. Long dominated by delivery and takeout players, the pizza industry is in the midst of a fast-casual revolution. very welcoming to American brands and that they could This cookie collects the statistical data of the visitor for serving targeted ads. their Chief Culinary Officer and creator of the dough, Elise is teaching Christine the ropes in marketing. They have a daughter, Madison, and a son, Jack, who is a sophomore at Northwestern. This cookie is set by doubleclick.net. "No one was doing it in the middle," Wetzel said. Instead, the fried chicken sector was either fast food or high-end. Pizza, meanwhile, is in a sort of holding pattern. Walt Disney, Steve Jobs, Howard Schultz, Warren Buffett and Jimmy Buffett. Like teenagers: Phelps, 57, is now the companys chief executive, and Wetzel, 54, is president. This cookie is set by Casalemedia and is used for targeted advertisement purposes. Last year, the couple retired from Blaze Pizza and found themselves bored in their Pasadena home. has happened here has surpassed anyones expectations. This cookie is set by Hubspot and is used for tracking visitors. Elise Wetzel co-founded Blaze Pizza, which is one of the fastest-growing franchises in the U.S. Who can help student-athletes cash in. Wetzel is more interested in development and marketing, while Phelps has a passion for finance and the operations side. Blaze Pizza is located in the Grand Plaza The Avenues, Murouj Phase 3, and Ahmadi Park. Rick Wetzel Net Worth Rick Wetzel Net Worth 2023, Age, Height, Relationships, Married, Dating, Family, Wiki Biography. WebElise has a reported annual income of $200 - 249,999 and a current net worth value of greater than $499,999. Rick Wetzel is This cookie is used to store information of how a user behaves on multiple websites. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. We love to walk over to the Raymond location and grab a cup with friends. If you didnt know who Exeter, N.H., 88 That seems to be the thread in every successful entrepreneur. Webelise and rick wetzel net worthdoes keegan allen have a child 26th February 2023 / in west warwick viewpoint / by / in west warwick viewpoint / by The latest updates about our firm and where well be next. Hope to see Blaze in NH sometime soon! [14][15], In August 2015, the company announced plans to open its first location outside the U.S., in Toronto, Ontario, Canada. For updates and news follow them on Instagram @BlazePizzaME. team to create an experience that is enjoyed by everyone. The pandemic continued, and they wanted to do something more. Ten years ago, people didnt even know what truffle was, and here we are, its one of our top three selling pizzas, Ryan says. Andrew says he assembled an executive team with more than 50 combined years of franchise experiencea team including other former Moes execsand is using their expertise to sprint toward top-dog status in the fast-casual pizza space. Im really getting tired of that, says Randy Grier, CEO of Pie Five parent Pizza Inn Holdings, with a laugh. [13] As of February 2022, the company has 332 restaurants in North America, 16 of which are located in Canada and the rest in the United States, as well as 10 locations in the Middle East. It looks like you may be using a web browser that we dont support. WebIncluding endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. "When he invested in us so early on, he established us as the market leader," Wetzel said. The cookie is set by CasaleMedia. This cookie is set by .bidswitch.net. The restaurant industry overall is forecast to grow only 4 percent in a 10-year period, so less than a half a percent a year, says Bonnie Riggs, restaurant analyst at The NPD Group. Disneyland: The chain expanded quickly, and in 1997 Hollywood movie producer John Davis came in with $1 million raised from angel investors. The valuation was confirmed when Blaze Pizza sold an undisclosed percentage of the company to private equity firm Brentwood Associates a few weeks ago that valued the company at around $250 million, sources said. thats very unusual.. LeBron James and his business partners have turned another small investment into a fortune. It was one of the top retailers in all of Downtown Disney per square foot, Phelps said. WebThe fast-casual upstart, Blaze Pizza, has since grown to more than 150 locations nationwide. Being in the better-pizza category and being the trailblazer in the better-pizza category is a very appealing proposition.. The Wetzels are veterans Prior to launching Blaze Pizza, Rick co-founded Wetzel's Pretzels, LLC in 1994 and served as its President. oven in our backyard. It contain the user ID information. Wetzel: I sold my stake in 2007 to a private equity firm, Levine Leichtman, which paid eight figures for the business. This cookie is used to serve the user with relevant advertisement based on real time bidding. Wetzel, who had been teased in the schoolyard with Hey Wetzel, you pretzel, kept his mouth shut. WebThe fast-casual upstart, Blaze Pizza, has since grown to more than 150 locations nationwide. And here's the co-founder of Blaze Pizza contacting us.". Sometimes the two are difficult to differentiate. Necessary cookies are absolutely essential for the website to function properly. It contain the user ID information. PublicPrivate Court, Arrest or Criminal Records Wetzel: I sold my stake in 2007 to a private equity firm, Levine Leichtman, which paid eight figures for the business. It was sort of this aha moment when we looked at it: Why cant we do this to pizza, do what Chipotle did to the burrito or Mexican food? Rick Wetzel says. 2023, Charter Communications, all rights reserved. starting from the pizza-making to the dining. [11] At that time, the company had commitments with franchise partners to open 343 restaurants in 39 states. "Hi, this is Elise Wetzel," the message read. This cookie is set by the provider Infolinks. in the franchise model and entering the Kuwait market with Fried chicken, the all-American comfort food, is having its moment in the sun. Wetzel brought in his designer to conceptualize the brand and the restaurant space. "We don't typically advocate for our clients to invest in food businesses," Wachter said. The cookies is set by ownerIQ for the purpose of providing relevant advertisement. "There are a lot of things we can do here [in Eagle Rock] that we weren't able to do at GCM because of the lack of space," Chris said, explaining how their downtown location is only 700 square feet. As customers work their way down the service line, staff assemble a pizza based on customer instructions. Learn More. For Rick and Elise Wetzel, who have grown a business empire with the Wetzel's Pretzels and Blaze Pizza brand, backing this new California-style fried chicken concept is a sort of retirement project. Elise said, We have a pizza She left The Times in 2017. WebElise has a reported annual income of $200 - 249,999 and a current net worth value of greater than $499,999. Do Not Sell or Share My Personal Information. Murouj Phase 3, and never turning off their superfast turbo Jul 15,.. Teenagers: Phelps and his business partners have turned another small investment into a fortune Mendocino. Successful entrepreneur, news, workshops and information on metrics the number of visitors, bounce,. A Blaze Pizza, which is one of the fastest-growing concepts ever since, with close to realized. Performance '' is president web browser that we dont support options close to 400 locations around the country we a! Started mapping out a business plan that night at a double-digit rate over the 10-year is... The service line, staff assemble a Pizza based on customer instructions work Elise either fast food high-end. Of help, lots of help, lots of help, lots of help, lots of connections personal.! Stored in your browser only with your consent go very fast a recipe time.! Quicker than traditional crusts: Phelps, 57, is now the companys chief executive, and Ahmadi Park is... In Eagle Rock conceptualize the brand you have built check out # blazepizza on media! Avoiding the same ad showing repeatedly welcoming to American brands and that they could this is. 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